Case Studies

  • Harley-Davidson wanted something different animation than the bike moves point A to B but still carrying the brand look and feel.
  • I had approved copy lines and only static image assets to work with.
  • I separated static images into multiple layers and created the diagonal panning effect with parallax.
  • The bike stays still, but the background moves and creates a dynamic motion out of single static image.
  • I was asked to create a Take-Over OLAs for iRobot – Roomba Robot Vacuum.
  • It’s an extension of the standard OLA campaign shown above.
  • We came up with an idea that the Roomba sucking up the entire web page. However the vendor sites update their homepage contents randomly and regularly, and we don’t want to animate it with their old screen shots.
  • We hired a hosting service that can screen-capture of the home pages every 15 minutes and host the image with enough bandwidth for millions hits a day.
  • Our animation script automatically grabs the latest captured image and creates the animation.
  • Cadillac completely re-designed the CTS model to attract more of younger generations. And the new 10-speaker Bose 5.1 Cabin Surround Sound System was one of the key factors.
  • The challenge was how to deliver the message about the great sound system visually.
  • It was a standard banner campaign that must be light weight(40kb) and NO audio allowed.
  • I animated the image like it’s shown on a rear-view mirror with vibrations created by powerful audio system.
  • Did you feel the sound?
  • Final production includes various sizes of standard OLAs.
  • This is an example of story board from an art director.
  • Below is how motion designers normally animate it.
  • And here’s how I animated it.
  • Nobody comes to a website to see advertisements, so it must be somewhat attractive/interesting to get more attentions.
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