- H-D wanted a dynamic animation that reflected their brand for this online campaign. However, the client requested that we avoid common animation approaches, such as spinning wheels or bikes moving from one point to another.
- I was provided with approved copy lines and only static image assets to work with.
- These are standard banners (not rich media), with a file size limit of 200kb.
- I separated the still images into multiple PNG layers and used them to create a diagonal panning parallax effect.
- The bike remains stationary while the background layers shift, generating the illusion of dynamic camera movement from a single static image.
- This project builds on the large-scale standard OLA campaign(An example above) for the iRobot Roomba Robot Vacuum.
- For this project, we developed an eye-catching Homepage Take-Over banner with rich-media features on the Epicurious site—no file size restrictions and full creative freedom across the entire canvas.
- My concept was to have the Roomba appear to clean the entire homepage layout itself. Since the homepage content updates frequently and unpredictably, we needed to use up-to-date screenshots of the homepage. This ensured that the animation accurately reflected the current content, making the effect appear as if it was interacting with the live site.
- We researched and found a custom hosting service that can capture homepage screenshots every 15 minutes and deliver high-bandwidth JPG hosting, ensuring reliable support for millions of daily hits.
- Our animation script automatically retrieves the latest homepage screenshot and generates the animation, seamlessly “sucking up” the actual homepage content to create the effect of the Roomba cleaning the live site in real time. This approach ensures the animation always reflects the current state of the homepage.
- Cadillac completely redesigned the CTS model to attract a younger generation, highlighting eight new features in their campaign.
- One standout addition was the new Bose 5.1 Cabin Surround Sound System with 10 speakers.
- The main challenge was finding a compelling way to visually showcase the impressive sound system within the constraints of a standard banner—limited to just 40kb and without any audio.
- Did you see the incredible BOSE surround sound?
- If you’re a car audio enthusiast, you know exactly what I mean.
- If not, just imagine cranking up the volume and watching your rearview mirror vibrate!
- The final production included a variety of standard OLA banner sizes, each with a maximum file size of just 40kb.
(Visited 599 times, 1 visits today)