Case Studies

  • In this online campaign, H-D wanted dynamic animation that matches their branding, but didn’t want the wheels spinning or running point A to B.
  • I got approved copy lines and only static image assets to work with.
  • This is standard banners(No rich media) with 200kb file size limit.
  • I cropped static images into multiple PNG layers and created the diagonal panning + parallax.
  • The bike stays still, but the layers of background move and generates one dynamic motion from single static image.
  • It’s an extension of the huge standard OLA campaign for Robot – Roomba Robot Vacuum.
  • But a rich-media Take-Over banner this time(Yeah, no file size limit! and full canvas to play with!) on the Epicurious site.
  • I came up with an idea that the Roomba cleaning the entire home page. However the vendor site changes their homepage contents randomly and regularly, and we need to have the up-to-date screen shot in jpg to generate the animation.
  • We found and contracted a hosting service that can screen-capture of the home page every 15 minutes and host the JPG with enough bandwidth for millions hits a day.
  • Our animation script automatically grabs the latest image and creates the animation.
  • Cadillac completely re-designed the CTS model to attract more of younger generation. And there were 8 key features to introduce in the campaign.
  • The new 10-speaker Bose 5.1 Cabin Surround Sound System was one of them.
  • The challenge was how to deliver the message about the great sound system visually.
  • This was a standard banner that must be light weight(40kb) and NO audio allowed.
  • Did you see the BOSE surround sound?
  • If you are a car audio enthusiast, you know what it is.
  • If not, turn up the volume and see your rear-view mirror.
  • Final production includes various sizes of standard OLAs. 40kb Max file size.
  • A typical example of building animation from a story board.
  • Below is how motion designers normally do it.
  • And this is how I did it.
  • Animation should support and flow with the message.
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